A Gadgetology study targeted iPhone and Blackberry owners to discover similarities and differences in lifestyle, demographic, and how they use their phone.
The Battle of the Sexes
It was found that 59% of respondents who use BlackBerries were men, while 53% of the respondents who use iPhones were women. The Gadgetology study found men prefer BlackBerries and women prefer iPhones. It could have something to do with many males in corporate America using company phones to connect to enterprise email.
Do You Find Me Attractive?
iPhone owners said they find cool gadgets, “most attractive,” about a person -three times more than the attractiveness of a college degree. Do new wireless routers count? BlackBerry owners have that priority reversed.
In fact, it was also found that 34% of iPhone owners and 29% of BlackBerry owners think old gadgets are a turn off.
From the study, it can be concluded that iPhone owners are more likely to break up with someone “electronically” than BlackBerry owners. At least those BlackBerry owners have the courage to break up face to face.
The study found that iPhones owners were less tolerant of heavy smartphone use by significant others, saying they have broken off relationships, because their partner spent excessive time on their phone.
Owners of iPhones do more of almost everything we asked them about vs. their Blackberry counterparts. They use more apps for more activities like watching videos on their phone instead of TV, checking sports scores, and texting. They even watch more “adult material” on their iPhones. Interestingly, iPhone owners rated themselves higher as intellectuals, extroverts, and media buffs.
Draw Your Own Conclusions
This data could lead to unfair stereotypes, as it paints a picture of a group of iPhone users that “think different”, and people with BlackBerrys as being more down-to-earth. But feel free to draw your own conclusions.