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It is the official archivist to lots of businesses and marketing agencies as effectively as to market bodies, including ISBA, the Marketing Association and the Institute of Practitioners in Marketing. In 2000, he founded Advertising & Society Assessment and served as editor from 2000 to 2005.
I cannot visualize but I agree that it will be fascinating to see what the subsequent step in ad evolution is. Difficult to think that 1 day, lots of years from now, somebody will create a history of advertising in the 21st century and all of the existing online advertising will be laughable in its crudety.