Since 2009, page speed has been one of the most important SEO determining factors. It has been added to the Google search engine algorithm to rank a website for relevant keywords. However, the good news is that there are many ways by which you can increase the page load speed of your website.
What is page speed and why it matters?
Page speed is the time taken by a website in which all of its contents are completely loaded. There are many metrics which are used to measure page speed. There are several benefits of having a lightning page speed. The primary ones are:
- SEO: As already pointed out, page speed has become one of the important factors to rank in Google’s search engine. The faster your website loads, the faster you can expect it to climb to the top of the search engine.
- User experience: A page speed higher than 3 seconds turn away more than half of your potential visitors. Not only does it improve user experience, but also have a positive effect on the conversion rate for your website. A site with higher load speed has an adverse effect on the bounce rate. Bounce rate is a measure of how much time a user spends on your website. A higher bounce rate can also contribute negatively to your SEO rankings.
Why website has high loading time, and what are the solutions?
There are many factors which can contribute to a page loading slowly, such as
- A growing webpage
- Inflexible and unscalable hosting plan
- Uncompressed website content
Flexible and scalable hosting options like Linux VPS Hosting or Cloud web hosting help you to seamlessly scale up your resources as and when the website traffic grows. This helps you to allot commensurate resources and improve the page …