Cell phones, especially smartphones, have taken the globe by storm. From the Baby Boomers to Gen Z, everyone has a phone of some sort making it the most vital consumer electronic. The market for phones has grown drastically due to this, allowing for a whole change in the industry.
As phones become more and more vital than they already are today there is a clear desire by all consumers for a cheaper phone. A cheaper phone is important to the customer, but so is the name of the phone too. iPhones are some of the most popular phones out on the market today, and this is clear just by how strong Apple has made their image. More than 43% of smartphone users have an Apple device.
Due to such a strong connection, the people make to Apple products cell phone service providers are searching for ways to give the customer what they want but at a largely lower cost. Some companies do this by cutting prices for new clients with the provider or just offering a classic buy one gets one free offer. As these are all great ways to draw new consumers to what they want at the price they want there is a new way approaching the industry. This direction that’s being taken deals with offering coupons through an online service. (https://www.groupon.com/coupons/stores/verizonwireless.com) These coupons offer deals from half off iPhones, to interesting “mystery” deals.
With such great sales opportunities in front of the customer now they have the options they’re looking for with the cut-price they’ve been wanting. Not only will a service like this raise sales for service providers like Sprint, T-Mobile, and Verizon, it will create new customers and sales for Apple as well. Along with that, the consumer will stay happy allowing them to create more brand loyalty towards Apple and/or the service provider.
Using a tool such as these coupons allows for consumers who never had the chance to buy certain phones or devices they’ve longed for to actually have some form of an open door to get what they truly want from the store. This will now promote for more consumer electronics sales as there’s a motive for buyers to go out there and get what they want or need. As consumer electronics grow more and more of the world’s population needs things like a phone so with these sales it helps close the gap between the people who really need a phone but don’t have the money while still helping those who have a phone but want the newest one or brand name one.
Phones as a whole are the heart of the consumer electronics industry as everyone needs one in this day and age. With all sorts of sales, this helps grow the market to those who haven’t fully tried a new phone, or just haven’t been able to get their hands on one. Now thanks to these sales and promotion of consumer electronics more and more of the world will be connected in a way like no other.